Server-Side Tracking Vs Pixel Tracking - Which is Better?Conventional client-side tracking counting on pixels isn't unsusceptible to concerns like advertisement blockers and internet browser personal privacy setups. That's why organizations are turning to server-side remedies, such as GTM server-side tagging.This technique improves information prec… Read More

How to Use Google Data Studio for Performance Marketing ReportingThe use of data and analytics in marketing is a necessity for businesses seeking better campaign performance and informed strategic decisions. This data-driven approach to marketing allows for targeted campaigns, increased ROI and business growth.Data Studio is a tool that helps marke… Read More